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Selasa, 20 Februari 2007

JOLLIBEE/TRANSFORMERS CAMPAIGN: A PHENOMENAL HIT!

// check out the letter sent to us by our friend from
our local carrier for the TransFormers property here in the Philippines. congratulations to all Pinoys and to all who bought the Kiddie Meal of Jollibee, this will be a great result for future toy release in our local fast food, mind you this is exclusive here in the Philippines. Hope they make more of it in the coming months.. Rock and Roll Out !!!! //


Hello everyone! Just want to share this great news with you.

The ground-breaking promotional success of the Transformers Cybertron Robot Blasters of Jollibee have proven to be the most reliable touchstone that reaffirmed the undeniable mass appeal of the classic robot characters in the local market. For the initial week of it’s four-week long promo period, Jollibee reportedly ran out of Transformers premium items leaving their millions of customers asking for more. The promo precursor of Jollibee further validated the better than expected growth to be posted by the merchandising industry should the local manufacturing and promotions players take advantage of this great licensing wave.

Transfomers is indeed one of the hottest if not the hottest properties of the season predicted to break merchandising and promotional figures posted in recent history.


Cheers to all!

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